We are hiring a performance-oriented PPC / Paid Search Analyst for a growing digital brand. This role focuses on planning, building, managing, and optimizing high-ROI paid media campaigns across search, social, and display networks.
- Run day-to-day campaign operations across Google Ads, Meta Ads (Facebook), Bing Ads, and relevant paid channels.
- Manage keyword bids, quality scores, negative keywords, impression shares, and daily/monthly budget caps.
- Brainstorm high-converting ad copy suggestions, extensions, and creative banner variations.
- Implement bid strategies aimed at lowering Cost Per Click (CPC) and boosting Click-Through Rates (CTR) and overall ROI.
- Supervise display network placements, contextual ad targeting, and audience segmentation.
- Analyze user behavior and conversion funnels using Google Analytics to spot performance bottlenecks.
- Produce weekly and monthly performance reports covering conversions, ROAS, revenue metrics, and optimization tests.
Desired Candidate’s Profile
- Relevant Experience: 2 to 5 years of hands-on experience running performance marketing and pay-per-click ad campaigns.
- Platform Operations: Daily management expertise on Google Ads (Search, Display, Shopping), Meta Ads, and Microsoft Bing Ads.
- Bid & Budget Mastery: Strong track record of managing daily and monthly ad spends, setting keyword bids, and controlling CPA.
- Campaign Optimization: Proven ability to improve Click-Through Rates (CTR), boost Quality Scores, and lower Cost Per Click (CPC).
- Analytics & Tracking: Hands-on proficiency with Google Analytics and conversion tracking tools to evaluate user paths and campaign performance.
- Creative Ad Copywriting: Talent for writing engaging, high-converting ad copy and headlines that match search intent.
- Data-Driven Reporting: Skill in preparing comprehensive weekly and monthly reports covering ROAS, conversion trends, and revenue metrics.
- Market Awareness: Regular tracking of paid search updates, algorithm changes, and digital advertising best practices.