Digital Marketing Executive

Key Responsibilities

• Set up, manage, and optimize paid campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other channels.
• Monitor key performance indicators like Cost Per Acquisition (CAC), Return on Ad Spend (ROAS), and Click-Through Rates (CTR).
• Run retargeting and remarketing campaigns to re-engage prospective leads and site visitors.
• Perform technical, on-page, and local SEO optimizations for client websites and Google Business Profiles.
• Execute Generative Engine Optimization (GEO) strategies to help brand content rank on AI platforms like ChatGPT and Gemini alongside standard search engines.
• Conduct keyword research, map search intent, and update metadata to drive qualified organic traffic.
• Manage social media content calendars and coordinate short-form video production (Reels, Shorts) and ad creatives.
• Handle community management by responding to comments, direct messages, and brand mentions to maintain trust.
• Coordinate micro-influencer campaigns and user-generated content (UGC) assets when needed.
• Build and manage automated Email and WhatsApp marketing flows (such as welcome sequences and abandoned cart recovery).
• Set up Google Analytics 4 (GA4), Meta Pixel, and Google Tag Manager to track visitor behavior and conversion funnels.
• Assist in Online Reputation Management (ORM), including review generation strategies and monitoring public brand feedback.

Skills & Qualifications

• Experience: 1 to 3 years of active experience in digital marketing, execution of paid media campaigns, SEO, and social media management within an agency or corporate setting.
• Paid Channels: Practical knowledge of setting up and running campaigns inside Google Ads Manager and Meta Ads Manager.
• SEO & Analytics: Basic grasp of technical/on-page SEO principles, keyword research tools, and Google Analytics 4 (GA4).
• Copywriting & Communication: Strong written English skills for crafting ad copy, captions, email subject lines, and messaging flows.
• Tools: Familiarity with tools like Google Tag Manager, Canva, email marketing platforms, and social media scheduling tools.
• Data-Driven Mindset: Ability to read performance dashboards, extract insights, and suggest improvements based on real numbers.
• Education: Bachelor’s Degree in Marketing, Communications, Business Administration, Computer Science, or a related field. Relevant certifications in Google Ads, Meta Certified Digital Marketing Associate, Google Analytics (GA4), or HubSpot are a strong plus.