Key Responsibilities
- Visual Content Creation: Design high-quality graphics, banners, carousels, and video thumbnails for platforms like LinkedIn, Instagram, and Twitter.
- AI Tool Implementation: Utilize modern AI software to generate, enhance, and scale graphic designs, layouts, and post concepts efficiently.
- Content Ideation & Planning: Brainstorm innovative content buckets related to tech trends, software development, coding, and company culture.
- Copywriting: Craft clear, engaging, and professional captions and descriptions tailored to different social media audiences.
- Scheduling & Management: Plan and maintain a weekly social media content calendar, ensuring timely publication across all active channels.
- Engagement & Analytics: Monitor audience interactions, respond to comments professionally, and track basic engagement metrics (likes, shares, reach).
Required Skills
- Design Basics: Strong aesthetic sense with an understanding of typography, color theory, and layout composition.
- AI Design Software: Hands-on experience or strong familiarity with AI generation and editing platforms (e.g., Midjourney, DALL-E, Canva AI tools, or Adobe Firefly).
- Social Media Literacy: Solid understanding of how platforms like LinkedIn, Instagram, Facebook, and Twitter (X) operate for business branding.
- Communication: Excellent written and verbal communication skills in English to ensure professional brand representation.
- Adaptability: A fast learner who is eager to pick up new software, algorithms, and tech industry terminology.
Preferred Skills
- Basic video editing skills for creating short-form content (Reels, YouTube Shorts).
- Understanding of basic marketing concepts and industry hashtags relevant to software development.
- Familiarity with AI text tools like ChatGPT or Claude for brainstorming caption ideas and outlines.
Experience Requirements
- Freshers / Students with a keen interest in digital marketing and graphic design.
- A prior portfolio of sample social media designs or personal creative projects is highly preferred during the screening process.
Tools / Software Knowledge Required
- Graphic Design: Canva, Adobe Photoshop, or Illustrator.
- AI Software: Midjourney, Adobe Firefly, DALL-E, or equivalent AI post-designing tools.
- AI Text Assistants: ChatGPT, Claude, or Google Gemini.
- Scheduling Tools: Buffer, Hootsuite, or Meta Business Suite.